Below we explain how to protect your business against legal liabilities with media insurance in the digital world. Advertising, publishing, broadcasting, marketing, film production, and entertainment companies, will all need to consider the coverage.
As a Willis Towers Watson Network Broker, we work with the leading insurers and can offer specialist media insurance services to our clients. Below we explain how media insurance, or TV & film prodution insurance can protect your business against unexpected legal liabilities.
Media insurance is specialist liability coverage designed for advertisers, publishers, broadcasters, producers, and other media companies, that provides financial protection from compensation claims.
Media businesses need protection from breach of contract, breach of professional duty, breach of copyright, defamation (libel and slander), false and misleading statements, invasion of privacy, and trademark infringement claims.
As specialist media insurance brokers, we can help your agency or film production secure the right coverage at an affordable cost because we work some of the best insurance companies in the market.
Depending upon your activities, a combined media insurance policy can incorporate a number of covers, such as professional indemnity, cyber insurance, public liability, employers liability and equipment insurance. Whereas TV & film production insurance is a specialist cover usually provided for three years to meet the contractual requirements of the major broadcasters.
As a specialist in your subject matter, clients rely on your skill, knowledge, and due diligence to deliver upon the agreed services.
In the modern world, financial protection and support to help recover after a data breach or cyber-attack is increasingly important.
TV and film production insurance can be arranged to meet your contractual requirements by all the major broadcasters.
Communicating a client's brand and message correctly to stakeholders has the potential to cause significant claims. Simple mistakes can't be rectified easily, and high damages may be sought when dealing with recognisable brands. Advertising agencies, direct marketing companies, public relations companies, media buyers, social media agencies, market research companies, and marketing consultants will all need media liability coverage to protect from claims.
Whether producing films, television programmes, or theatre shows, you should ensure you purchase the most appropriate policy coverage to meet your contractual requirements. The largest exposure for film and television producers is the obtaining and clearing of licenses and consents from third party contributors. Note we can include purchasers, distributors, co-producers or any third party that has a financial interest in the production as an additional insured on the policy to satisfy any contractual liability. TV and film production insurance can offer flexible coverage for the length of time the production is to be broadcast.
Whether publishing your own content or publishing content on behalf of others, the persons responsible can become the target of civil litigation. The reach of the internet has increased the risks historically associated with print media, such as defamation, intellectual property infringement and breach of privacy. It's worth noting the value associated with copyrighted and trademarked content or brands is remains very high and businesses will seek to claim compensation should you damage their reputation.
Whether you manage a TV studio, radio station, or podcast, you can be held responsible for the content you broadcast. The impact of legal action arising from libel, slander, invasion of privacy, copyright infringement, trademark infringement and contextual mistakes, carry a significant financial risk. Live talk shows, documentaries or reality programmes with unscripted dialogue remains challenging. With the threat of defamation difficult to manage and costly, the ability to find the right policy coverage can be difficult.
The expansion of the digital world has created made new forms of media more readily available. Content creators, copywriters, journalists, bloggers, digital marketing, video content creators, photographers, videographers and editing services, will all require media liability insurance. Defamation claims, breach of privacy, copyright infringement, and breach of contract claims are common areas of concern for companies involved in producing content on behalf of their clients.
Social media has changed the marketing landscape, transforming the way consumers make purchasing decisions. Many brands have increased their spend on social media channels, utilising celebrities to endorse their products and services. Breach of contract, advertising legislation, and privacy regulations should be key considerations for all social media influencers.
Productions and events can be hampered by an array of losses, from damaged equipment to injured cast. We can help accommodate event organisers, performers, producers and support trades in the entertainment industry.
Whether it’s a film production or a live event, the range of activities, techniques, personnel and equipment vary and require very different insurance solutions. That's why we can tailor the policy coverage available to deliver the right solution to meet your needs.
The premiums charged by insurers will be indicative of the risk of a potential claim made against the policy. As your exposure and size of the business grows, so will the cost of your media liability insurance.
For example, a small business that creates online video content with a turnover less than £100,000, could expect to pay £322 annually or or £26.83 monthly for £1 million of professional indemnity insurance.
We work with a number of specialist insurers which can accommodate the simple, to the very complex risks, which require responsive policy coverage to help meet their business needs.
There are a variety of different business insurance covers available to help protect your company and yourself individually from compensation claims that could have serious consequences. As a media insurance broker, we can also provide cover for film equipment with high sums insured, and public liability for film production.
Intellectual property insurance helps your business defend itself, and help pursue those infringing on your patent, copyright or trademark.
Directors and officers insurance will help protect the board and their own assets whilst making decisions on behalf of the business.
However diligent, mistakes happen and society is increasingly litigious. Claims for defamation, copyright infringement, invasion of privacy and negligence are commonplace.
Digital content is effortlessly accessible, and widespread, with no geographical boundaries. Trends are emerging for riskier material with an emphasis on speed over accuracy.
Providing content in the modern world is fraught with danger and open to potentially devastating claims that can destroy reputations and balance sheets.
The vast majority of insurers will only offer their products through licensed intermediaries. We can also offer guidance and advice in choosing the best solutions and tailor them to meet your individual business needs. Insurance contracts are complicated and its worth having an experienced broker to help with your decision making.
Media and entertainment insurance includes a number of different policy covers that can be tailored to meet your business needs. Professional indemnity, public liability, employers liability, and contents insurance are the most commonly purchased.
Advertising agents, audio visual design, authors, broadcasters, content creators, copywriters, digital agencies, digital marketing, freelance writers, independent contractors, editing services, event organisers, festival organisers, film distributors, film production, freelancer producers, social media influencers, marketing consultants, music production agencies, photographers and videographers, public relations agencies, press agencies, publishers, radio stations, SEO agencies, social media agencies, theatre production, TV production, and visual effects.
Computer games, direct marketing, lead generation, list broking, music publishers, printing services. Plus content involving which involves adult material, celebrity orientated, gambling, investigative, reality TV, talk shows, and are politically motivated.
Media errors and omissions, otherwise known as media E&O insurance is more commonly referred to in North America. However, some insurers products may refer to E&O because they are US insurers operating in the UK. The product names are interchangeable, but the cover provided is effectively the same as professional indemnity insurance.
The short answer is 'yes'. We can accommodate journalists and authors that discuss real people and events. Obviously, the risk of claims arising from libel increasing significantly. Therefore, insurers may require further information about a legal review process, or they may wish to review a copy of the legal advice that has been provided to you.
With greater numbers of UK companies now creating social media accounts, consideration should be made to social media insurance protections.
Claims brought under negligence occur when a service provider doesn’t perform their responsibilities to the level required of a reasonably competent person within their profession.