Media Agency Insurance Guide

What is media liability insurance and how can it assist with protecting our creative agency

Get indemnity™ media liability

Get indemnity™ media insurance quotes start at £322 annually or £26.83 monthly
Designed for advertisers, broadcasters, producers, publishers and T.V & Film
Purchase the most appropriate cover with a specialist media insurance broker
Understand how media liability insurance can protect your creative agency

An expert guide on how to protect your agency with media liability insurance by a specialist broker

Below we've together an expert guide how to protect your agency with media liability insurance for agencies that work within advertising, broadcasting, production, publishing, entertainment or other types of performance arts.

As a Willis Towers Watson Network insurance broker we have the expertise to guide your company through the different media insurance covers available to ensure you are protected from 3rd party liabilities and property damage.

What you need to know about media insurance 

Technology has reduced the boundaries of media distribution to achieve a global audience. However, these opportunities have also created new risks, and companies should ensure they are protected with appropriate media coverage.

Below we explain how media liability insurance or film and TV insurance can protect your company when undertaking media services such as publishing, advertising, production, entertainment and broadcasting.

    What is media insurance?

    Media insurance is specialist cover designed for advertisers, broadcasters, producers, publishers and other types of media agencies. It includes a variety of covers that can be tailored to mitigate financial risks from unforeseen events.

    Working in a fast-changing environment presents a number of challenges for agencies that undertake media services. Ensure you have suitable insurance protection to cover unexpected legal liabilities and property damage.

    As specialist media insurance brokers, we can assist you understanding which covers are available to meet your needs and compare cover for your agency from a wide range of UK insurers.


    What is media insurance?

    How can media liability insurance offer protection for advertising, broadcasting, production, entertainment, publishing services or other types of performance arts?

    Unfortunately, we work in an increasingly litigious society and spurious claims are a part of doing business. Technology creates plenty of opportunities, but can also increase the risk associated with:

    • Breach of Contract;

    • Breach of Professional Duty;

    • Breach of Copyright;

    • Defamation (libel and slander);

    • False and Misleading Statements;

    • Invasion of Privacy; and

    • Trademark Infringement.


    Professional indemnity insurance

    Professional indemnity insurance is the most commonly purchased media cover and will provide financial protection against the failure to exercise reasonable skill and care. Obviously, all media companies aim to provide their services error free, however mistakes invariably happen and you could be faced with large liabilities.

    Media professional indemnity insurance

    Advertising & marketing insurance

    The responsibility of communicating a client's brand and message correctly to stakeholders has the potential to cause significant costs under your media cover. Simple mistakes can't be rectified easily, and damages may be sought when dealing with your client's brand.

    Advertising agencies, direct marketing companies, public relations companies, media buyers, social media agencies, market research companies and marketing consultants all require media liability insurance.

    Media activities includes; advertising services, content creation, direct marketing, marketing communications, press releases, public relations (PR) and promotional activities.

    Production T.V & film insurance

    Whether producing films, television programmes or theatre shows you should ensure you purchase the most appropriate media cover to meet your needs and contractual requirements.

    The largest exposure for film and television producers is the obtaining and clearing of licenses and consents from third party contributors. The following information is preferred by insurers when considering offering media liability insurance:

    >  Name of production
    >  Summary of the production
    >  Budget of the production
    >  Confirmation of rights / clearance has been obtained
    >  Experience of producer and executive producer
    >  Hold harmless agreements in place from 3rd party content providers

    Note we can include purchasers, distributors, co-producers or any third party that has a financial interest in the production as an additional insured to satisfy any contractual liability. Media cover for T.V and Film can offer flexible cover for the length of time the production is to be broadcast.

    Publishers insurance

    Whether publishing your own content or publishing content on behalf of others, the persons responsible can become the target of civil litigation. The reach of the internet has increased the risks historically associated with print media, such as defamation, intellectual property infringement and breach of privacy, all of which can be covered under media cover.

    The value associated with copyrighted and trademarked content or brands is high. The cost to defend these actions and the potential for damages can be a significant financial risk.

    The Defamation Act 2013 has come some way in tightening up the ability to bring an action in the UK. However, there remains a significant risk posed by publishers especially given the rise of internet liability exposures.

    Media activities includes: Book Publishers, Education Publishers, Electronic Publishers, Newspaper Publishers, Magazine Publishers, Online Publishers and Trade Publishers

    Broadcasters insurance

    Whether you operate a TV or radio station, you can be held responsible for the content you broadcast. The impact of legal action arising from libel, slander, invasion of privacy, copyright infringement, trademark infringement and contextual mistakes, carry a significant financial risk and should be covered under your media cover.

    Live talk shows, documentaries or reality programmes with unscripted dialogue can mean the threat of defamation can be especially difficult to manage and costly to insure.

    Media activities includes: radio broadcasters, television broadcasters and any activities that include the dissemination or transmission of media content via TV or radio all require media protection.

    What types of media activities pose an increased risk?

    Media agencies responsibilities will vary depending on their industry and area of expertise, although most share will share an exposure to defamation, breach of copyright, breach of contract, trademark infringement, invasion of privacy and misleading statements.


    Low and medium media risk:

    Advertising Agents, Audio Visual Design, Authors, Broadcasters, Commercial Film Producers, Content Creators, Copywriters, Digital Agencies, Digital Marketing, Freelance Writers, Independent Contractors, Editing Services, Event Organisers, Festival Organisers, Film Distributors, Film Production, Freelancer Producers, Social Media Influencers, Marketing Consultants, Music Production Agencies, Photographers and Videographers, Public Relations Agencies, Press Agencies, Publishers, Radio Stations, SEO Agencies, Social Media Agencies, Theatre Production, T.V Production, and Visual Effects.


    High media risk:

    Computer Games, Direct Marketing, Lead Generation, List Broking, Music Publishers Printing Services, and Social Network Platform Operator. Content involving: Adult Material, Celebrity Orientated, Gambling, Investigative, Reality TV, Talk Show, and Politically Motivated.